How Does Google Ads Work?

There are a few key things you need to know about how Google Ads works before you jump into using the platform. First, Google Ads is a pay-per-click (PPC) advertising platform, which means that you'll only be charged when someone clicks on your ad. You can also set a daily budget for your campaign, so you never have to worry about overspending.


When you create a Google Ads campaign, you'll need to choose keywords that you want to target. Your ad will then appear in the search results whenever someone searches for one of those keywords. You can also target specific websites or groups of websites where you know your target audience is spending time.


Once your ad is live, it's important to monitor its performance and make sure that it's reaching your target audience. You can do this by looking at the click-through rate (CTR) and conversion rate of your ad. If your CTR is low or your conversion rate is high, it might be time to make some changes to your campaign.

Google Ads can be an effective way to reach new customers and grow your business. By understanding how the platform works and monitoring your campaigns closely, you can make the most of your budget and see success with your ads.


The cost of Google Ads also varies depending on the competition of keywords. If there are a lot of other advertisers vying for the same keywords, you can expect to pay more per click. Conversely, if there is little competition for the keywords you are targeting, you can expect to pay less per click.

Working With The Technobi Ads Management Team

At Technobi, we have a team of experienced Google Ads management professionals who are ready to help you with your online advertising needs. We will work with you to create a custom campaign that fits your budget and targets your desired audience. We will also track your campaign's progress and make adjustments as needed to ensure that you are getting the most out of your investment. Contact us today to learn more about our Google ads management services.

Save Money With an Effective Ads Campaign

An effective Google Ads campaign can save you money on your advertising spend. Here are some tips to help you get the most out of your campaign

  1. Set a realistic budget for your campaign. Don’t overspend on your ads just to get more clicks or impressions.
  2. Target your audience carefully. Make sure you’re targeting the right people with your ads so you’re not wasting money on impressions or clicks that won’t convert into customers or leads.
  3. Test different ad formats and strategies. Try different approaches to see what works best for your business and goals.
  4. Monitor your results regularly. Keep an eye on your campaign performance so you can tweak it as needed to improve results and ROI.

Google Ads Management Pricing

As a business owner, you are always looking for ways to save money and increase your profits. Google Ads is a great way to generate leads and sales, but it can be expensive if you don't know how to manage your campaigns effectively.

Google Ads Services

That's where our Google Ads management services come in. We have a team of experienced PPC professionals who will help you get the most out of your campaigns and avoid overspending.

Google Ads Pricing

Our Google Ads management pricing is based on a monthly retainer, so you know exactly what you're paying for each month. We also offer discounts for long-term contracts and volume discounts for larger businesses.

Let's Talk?

Talk to one of our consultants today and learn how to start leveraging your business.