The customer wanted to generate more leads for his local air condition business. He was not getting enough business to keep his team busy all day. He was used to paying around $200 per lead using Yelp and Yellow Pages advertising.
We decided to run a Google Ads campaign to target people looking for air condition service and repair searches in the local area. We were able to get him better qualified leads for $69 per lead. We also focused on high end keywords that would produce the best ROI.