The customer wanted to generate more leads for their international moving business. They ran an ads campaign in the past and were generating leads for $450 per lead. Even through this lead cost was profitable for them, it was still way too high.

We decided to re-create a new Google Ads campaign to target people looking for a moving company to Hawaii, from the USA. We were able to get her a qualified leads for $78 per lead. We also focused on long-tail keywords that would produce the best ROI.