Advertising on TikTok

If you're looking to advertise on TikTok, there are a few things you need to know. First, TikTok is a short-form video app that allows users to create and share 15-second videos. The app is incredibly popular with Gen Z users, which makes it an attractive platform for advertisers.

TikTok Partner Program

However, advertising on TikTok is not as straightforward as advertising on other social media platforms. There is no self-serve ad platform, so you'll need to work with a TikTok partner or agency if you want to run ads on the platform.

Video Ads

Additionally, TikTok does not have traditional ad units like banner ads or pre-roll ads. Instead, brands can sponsor hashtag challenges or create branded filters and lenses. In-feed native video ads are also an option, but they must be creative and engaging in order to succeed on the platform.

There are a number of potential results that businesses could see from advertising on TikTok. Perhaps the most likely outcome is an increase in brand awareness and reach.


Due to the highly-engaging nature of TikTok content, people who see ads on the platform are more likely to interact with them than they would with ads on other platforms. This could lead to increased leads and conversions for businesses that advertise on TikTok.

What are the benefits of advertising on TikTok?

There are many benefits to advertising on TikTok, including reaching a large and engaged audience, increasing brand awareness, and driving traffic to your website or online store.

800 Million Active Users

TikTok has over 800 million active users worldwide, which makes it an excellent platform for reaching a wide range of potential customers. In addition, TikTok users are highly engaged with the app, spending an average of 52 minutes per day on the platform. This means that your ad has the potential to be seen by a lot of people and to make a big impact.

Brand Awareness

Advertising on TikTok can also help you increase brand awareness for your business. As users scroll through their feed, they will see your ad and learn more about your company. If they find your products or services interesting, they may visit your website or online store to learn more.

Benefits of TikTok advertising

Choose the ideal plan for what you need. We work with affordable prices for all types of pocket.

Engaged Audience

TikTok users are highly active and engaged with the platform, so your ads will have a good chance of being seen and interacted with. Additionally, TikTok offers a variety of ad formats and targeting options to help you tailor your campaigns to your specific goals.

Creative Content

TikTok is a great platform for creative content, so your ads can be highly creative and attention-grabbing. Additionally, TikTok’s algorithms favor creative content, so your ads will have a better chance of being seen by users.


Gen Z is the largest demographic on TikTok, and they are notoriously difficult to reach through traditional marketing channels. Advertising on TikTok gives you access to this important demographic in a way that is relevant and engaging for them.

Who should advertise on TikTok

There is no doubt that TikTok has taken the social media world by storm. With its unique format and engaging content, the platform has quickly become one of the most popular ways to consume and create content. As a result, businesses of all sizes are starting to explore advertising on TikTok.
But who should advertise on TikTok? The answer may surprise you. Here are four types of businesses that we think should consider advertising on TikTok


TikTok is a great platform for retailers to reach a new audience. The platform’s short-form videos are perfect for showcasing products in an engaging way.


Restaurants can also use TikTok to give potential customers a behind-the-scenes look at their business. This can help build trust and credibility with potential customers, which can ultimately lead to more business.

Beauty Brands

Beauty brands have long been using social media to reach their target audiences, and TikTok is no different. The platform provides an opportunity for beauty brands to show off their products in creative ways.

Let's Talk?

Talk to one of our consultants today and learn how to start leveraging your business.